The Lowline is an underground park plan that would use innovative solar technology to illuminate an historic trolley terminal on the Lower East Side of New York City. The site’s re-designed aesthetic needed to be engaging and fresh, smart and cool, visually striking yet friendly, and also reflect the organization’s unique nature and current donor demographic.
Content and visuals were strategized to build awareness, engage the community, and encourage fundraising.Working with our digital strategy partner agency Tadpull, the user experience was upgraded and seamless, while the SEO was fully optimized to drive traffic.
DELIVERABLES • strategy • personas • research • responsive web design • development
