CitySprouts Preschool

City Sprouts Preschool, in San Francisco’s Outer Sunset district, needed a logo after its first two years of existence and success. The new mark is adventurous, joyful, compassionate, and works across websites and t-shirts, while speaking to potential parents looking to enroll (as well as their kids). The aesthetic references play-based learning coupled with Bay Area roots, while steering clear of clutter, overused primary hues, cliche kids illustrations and bridges.