Website design, custom illustration, and dev for Toolchain Labs, a SaaS company that is creating a distributed software build system. Their fresh home on the web highlights its brand, showcases current product features and ideology, speaks to its users, and serve as a marketing, recruiting, and informational hub. It will also serve as a gateway to their SaaS tool.
The aesthetic is engaging and fresh, clean and modern, visually striking yet friendly – and reflects the company’s unique take on software builds. The logo and website will also serve as a foundation for new creative ahead, such as marketing campaigns, print collateral, social media design, and product portal. Learn more about Toolchain.
The aesthetic is engaging and fresh, clean and modern, visually striking yet friendly – and reflects the company’s unique take on software builds. The logo and website will also serve as a foundation for new creative ahead, such as marketing campaigns, print collateral, social media design, and product portal.
After the brand re-fresh, we wireframed out the site structure, content and IA, we dove into content/copy and StyleTiles, before Sketch templates and an HTML build. Custom icons and illustration also complemented the look and feel of software, in order to apply a more tangible visual.
We refined an old logo done by another shop and designed a shiny new set of icons and illustration to abstractly show the process of how engineers collaborate. We also designed 4 bespoke icons to show the value props of platform as well - fast, correct, simple, stable.
We desperately needed a "grown up" website, and Allison and her team did excellent work on designing and building it. She was able to take my vague hand-waving and turn it into a professional site, handling every aspect from design to copy to layout to coding to testing. We love the end result! Allison was also a pleasure to work with: friendly, professional, helpful, punctual, as were her team. I highly recommend Allison for your web design and build needs.
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