Starting from scratch, we worked with a Bay Area FinTech agency in order to develop a new, exciting brand and “people-centered” product called LendingArch, a Calgary-based personal lending site. The site look and feel (and voice and tone) had to pertain to Millennials as well as investors, and showcase a range of loan-options, product overviews, and a complex-yet-swift signup flow.
DELIVERABLES • personas • user research • user flows • UX design • visual design
