Launching a new, high-end version of an old classic. Using the logo and packaging hues as visual cues, we created a fluid, romantic site, with interactive product overviews, links to commercials, a signup page for free samples (quickly sold out), and romance tips. The overall visual and narrative tone of the site aimed to increase the status in the brand and stress the luxury feeling of the product, via old-world photography, a sensual color palette, and fluid typography.
DELIVERABLES • strategy • web design • art direction
